MY WORK
Marketing
Since 2012, I have performed a multitude of marketing roles within Red Bull North America; focusing on brand, sports, and field marketing. Roles include:
Sr. Sports Marketing Manager | 2022 - Present
Sports Event Marketing Manager | 2019 - 2022
Field Marketing Specialist | 2015 -2016
Event & Athlete Coordinator (Contract) | 2015
Student Brand Manager & Intern | 2012 -2015
In this time, I've produced a variety of global best practice projects and activations that worked to achieve business objectives of growing the user base, intensifying consumption, and driving sales.
Business Strategy & Sales
From 2016 through 2019, I stepped away from a marketing role to develop skills in business strategy, sales, and general management. As a Business Operations Analyst, I worked directly for the Regional General Manager overseeing business in. four states.
Projects I Spearheaded Included:
- A best-in-class shelf space project intended to drive share in a major retailer.
- Leadership of a new product line introduction in conjunction with a major moment in Coastal NC.
- Consumer insights and market analysis projects informing marketing business plans.
- Sales performance reports, retailer insights, and formulation of strategies for sales & distribution teams with the. tools to win in market.
